The concept behind Arcade RoadShow was to build a touring arcade that would bring an event with 50+ arcades, eSports tournaments, cosplay contests, and gaming culture related retail booths. The tour would start in Vancouver and over the course of 2 and a half months visit 15 cities and conclude with the final stop in Toronto. Extra days would be allotted for the Toronto stop to facilitate the eSports tournament grande-finales.
Branding and Identity
The identity for Arcade RoadShow had to work on many different levels: retro, iconic, exciting and most of all fun. I set out from the beginning to create an identity that could incorporate lots of movement as I knew that most applications would be digital. The identity also would have to work in traditional settings for signage, print collateral and advertising. Arcade RoadShow was originally set up as a trucking tour, so I wanted to build a brand that would absolutely stand out when the trucks were on the road.